Need recognition:
1. Personal reason: I lost my mobile phone (Iphone 4) last month, but I do not have enough psychological preparation to adapt to a new smartphone operation system, e.g. Android system. I have been adapted to apply IOS system of Iphone.
2. Social reasons: Iphone is a popular smartphone brand with high and leading technology.
Information seach:
I search information through internet, because Iphone 5s is the newest product of Apple company.
Evaluation of alternatives:
Iphone 5s has a fashionable appearance design and nearly perfect touch experience. I bought it from China, because the price of Iphone 5s in China is cheaper than in the UK.
Purchase:
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